About Us

Our Mission

"With every decision we make, we strive to empower our employees so they can thrive and innovate.  We do this to provide our clients with a superior product.  We just happen to make the best damn boat trailers in the world."

Pacific Trailers is a family owned business located in Southern California. As an industry leading boat trailer manufacturer, we take pride in our ability to deliver quality boat trailers, boat trailer parts, and trailer service to our customers. Always striving to build long lasting relationships by giving the extra effort and understanding the unique individual needs of each customer.

Our Story

In 1971, Roger Treichler rented a commercial building in Newark, CA and started to build boat trailers. As an avid boater, he saw a real need for a trailer that could hold up to the harsh salt water environment. At the time, there were mostly painted steel trailers being sold. Great for fresh water, not so great for salt! Recognizing this, he started building hot-dipped galvanized trailers that would stand up to the salt. This simple concept quickly caught on and soon Pacific Trailers became the trailer of choice for many local boat manufacturers and dealers. Although initially, the company was small, he strongly believed in its potential and knew that with perseverance, it would ultimately be successful.

In 2015, Roger passed the torch to his daughter and her husband, Jeff Ash. Jeff has both an academic and a business background, bringing fresh, new ideas to Pacific Trailers with the singular goal of better serving our customers.

In 2016, Pacific Trailers launched a new product, the Pacific I-Line trailer. The I-Line is a commercial grade, aluminum I-Beam trailer. Its success in the market has been astounding, as the I-Line has firmly established itself as a dominant force in the boat trailer industry.

Also in 2016, Pacific Trailers focused on lean manufacturing, which centers around growing the product quality while keeping prices low. From 2015-2017, at a time when others were raising their prices, Pacific Trailers passed no price increases off to its customers, simply by manufacturing trailers smoother and smarter.

In 2017, Pacific Trailers launched an all new web platform, making transactions from every device faster and easier in an effort to better serve our customers and the latest technology.

As a member of the California Manufacturers & Technology Association, Pacific Trailers is committed to the local economy as well as that of California. CMTA represents 400 businesses from the entire manufacturing community -- an economic sector that generates more than $230 billion every year and employs more than 1.2 million Californians. We believe that providing jobs and keeping our business in this state is a winning move for our staff and customers.

Pacific Trailer's growth has been impressive. We currently have two locations: a distribution warehouse/service center in Newark, CA and a 30,000 square foot manufacturing plant in Chino, CA. Pacific Trailers is in the planning phase of opening a facility in the Pacific Northwest in an effort to better serve our boating friends of the North. Pacific Trailers has a robust parts department and internet store, serving customers from all over the world. Pacific Trailers also boasts a four bay, service department helping to keep our customers on the road, in pursuit of their boating dreams.

We sincerely appreciate the opportunity to serve you by meeting all of your trailering needs. Whether it's a product we're selling or assistance we're providing, we're 100% committed to your satisfaction!